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In 2012, Rakuten acquired, an innovative Europe-based video-on-demand and streaming service, which recently began its international expansion beyond Spain by offering customers in the UK its premier movie titles catalogue and unique hybrid payment model. Rakuten began its march into global digital content in 2012 with the acquisition of Kobo Inc., one of the world’s fastest-growing eReading services, that now offers 4 million eBooks, magazines and newspapers to customers in 190 countries. The business has demonstrated significant growth reaching 300 million registered users, growing over 120% in 2013. Viber’s multi-platform application adoption is undeniably impressive. Sharing similar aspirations with Rakuten, our vision is to be the world’s No.1 communications platform and our combination with Rakuten is an important step in that direction.” This combination presents an amazing opportunity for Viber to enhance our rapid user growth in both existing and new markets. It is truly dominant in its home market of Japan and has been rapidly expanding globally. “Rakuten is one of the world’s most important Internet companies. Viber CEO and Founder, Talmon Marco, underlined these synergies: This makes Viber the ideal total consumer engagement platform for Rakuten as we seek to bring our deep understanding of the consumer to vast new audiences through our dynamic ecosystem of Internet Services.”
Simply put, Viber understands how people actually want to engage and have built the only service that truly delivers on all fronts. Additionally, Viber has introduced a great sticker market and has tremendous potential as a gaming platform.
Viber delivers the most consistently high quality and convenient messaging and VoIP experience available. “I am tremendously excited to welcome Viber to the Rakuten family. Rakuten Chairman and CEO, Hiroshi Mikitani, commented: The combination also unlocks massive new potential markets for Viber through Rakuten Group’s roughly 225 million global members. Viber’s fun approach to messaging and high quality VoIP services is a perfect marriage with Rakuten’s digital content offerings and its “Shopping is Entertainment” philosophy laying the foundation for the world’s most comprehensive and engaging daily online platform. With 40 different services, Rakuten has built one of the world’s most robust and dynamic Internet services ecosystems, centered around a unified ID membership database that features the enormously popular and successful online Rakuten Super Points rewards program. As Rakuten aims to become the world’s No.1 Internet services company, this acquisition will enable Rakuten to penetrate new markets with multiple digital content offerings, in combination with its e-commerce and financial services platforms. The acquisition represents another bold step for Rakuten into the digital content space, following its acquisitions of Kobo,, and Viki.Īs people continue to shift from traditional content and communications platforms to mobile applications, Viber, one of the most popular mobile communications services worldwide with a rapidly growing global user base of 300 million registered users, perfectly complements Rakuten’s strategy in the digital space. Rakuten will acquire Viber for a total consideration of $900 million.
TOKYO-( BUSINESS WIRE)-Rakuten Inc (4755:Tokyo), one of the world’s largest Internet services companies, announced today its acquisition of pioneering messaging and VoIP company, Viber.
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